Winc, founded in 2012 in California, is a wine club with a difference. While most wine clubs look for good buys in standard wines, Winc operates its own vineyards and experiments with unusual grapes and tastes. Every subscription is highly personalized. New members take a six-question quiz that helps Winc figure out what each individual likes. With more than 100 choices, members are encouraged to review the wines they receive, giving Winc yet more information about their preferences. Prices are generally reasonable, beginning at $13 a bottle although luxury wines are also available.

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