RVCA has its roots in Southern California, and the clothing the company makes represents the subcultures of that area without being affected by fads in fashion. The owner and founder, PM Tenore, is committed to making quality clothing products for both men and women. RVCA is more than just a sports apparel brand. As a lifestyle brand driven by design, it combines art, music and fashion into high-quality styles that will work for any occasion.
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