Lazada is an online e-commerce store that was founded in 2011 which focused on the South East Asia region of the world. Seeing as there was no one go-to marketplace for online commerce during that time, Lazada set out to become the Amazon.com of South East Asia by offering a whole lot of different product categories for sale on their online website. Lazada offers products on sale from their own warehouse and third-party retailers or merchants in the Lazada websites; giving customers a wide variety of products. Lazada is now a very well established e-commerce online shopping store in many different countries in the South East Asian region such as the Philippines, Malaysia, Singapore, Thailand, Vietnam, and Indonesia.