The first Babeland was opened in Seattle, Washington, in 1993 after the store’s founders noticed a clear lack of female-friendly sex toy shops in the area. This notion turned out to be true, as the company has since grown into one of the biggest retailers of its kind. The store’s popularity spread, and Babeland opened additional stores in New York. In addition to the company’s retail offerings, they make available a huge section dedicated to sex toys and sex toy education and participate in philanthropic causes as well as a private party program and in-store events and workshops dedicated to helping customers enhance their sexuality. Babeland published a book detailing sex tips for customers who want to learn more.